AI agents for marketing and communication in SMEs

Today

Every text for German-speaking Switzerland or Ticino goes to an external translator or a bilingual colleague, with delays that hold up publication and terms that change from one version to the next.

With AI

As soon as a page or news item is saved in the source language on the website, the agent translates it using your glossary, product names and style guide, creates the other language versions as drafts in the CMS and assigns the review to the right person. A native speaker, in-house or external, reviews and publishes; the agent logs every version.

Today

Hundreds of items have only a supplier description and a few technical attributes; descriptions are missing, or exist in one language only.

With AI

As soon as a new item is created in the ERP or PIM, the agent reads its data, writes a description, key points and metadata in each language, tells the purchasing manager which attributes are missing and saves the page as a draft in Shopify or WooCommerce. The e-commerce manager checks the specifications and publishes in batches.

Today

For every property to let or sell, the property manager writes the listing from the description, floor plans and photos, then adapts it for each portal and sometimes into a second language.

With AI

When a notice to vacate or a new sales mandate is entered in the property management software, the agent gathers the description, floor plans and photos, writes a factual listing from your templates (floor area, rooms, floor, availability, surroundings) with variants for each portal and language, and stages it for distribution without publishing it. The property manager checks every figure against the file, removes any inaccurate or discriminatory wording and publishes.

Today

Every trade-in vehicle needs to go online quickly, but the listing is often just a list of equipment codes that buyers find hard to read.

With AI

As soon as a trade-in vehicle enters stock in the garage software, the agent reads the vehicle and inspection data, writes a clear listing in the languages you need, attaches the photos from the file and stages it as a draft for AutoScout24. The sales adviser checks the stated equipment, condition and history before publication.

Today

Every time the menu changes, dish names have to be rewritten, translated for tourists and announced on the website and social media, often after service.

With AI

From the chef’s notes, the assistant suggests dish names, their translations and a short text for the website and social media. The chef or manager approves each dish; meat origin and allergen information are still checked by the kitchen.

Today

The same piece of news has to go out on LinkedIn, in the customer newsletter and on the intranet, and each version is written from scratch by whoever has the least time.

With AI

When a news item is approved in SharePoint, the agent turns it into a version for each channel, adjusted in length and tone: a LinkedIn post scheduled pending approval, a newsletter draft in the e-mail tool and an intranet article. The communication lead chooses, edits and approves; nothing goes out without their sign-off.

Today

A practice’s or firm’s website describes its services poorly for lack of time to write it, and every sentence has to stay within the profession’s advertising rules.

With AI

Each month, the agent reads the searches that lead to the site in Google Search Console, spots services that are missing or poorly described and drafts the pages or additions in WordPress, checking every sentence against your list of wording to avoid (promised outcomes, comparisons, superlatives). The responsible doctor or lawyer reviews and approves every page before it goes live.

Today

Before launching a product or entering a new region, nobody has time to read the industry reports, public statistics and competitors’ websites.

With AI

Each week, the agent goes through the websites, press releases and job adverts of the competitors you have listed, along with the relevant public statistics, notes what has changed since the previous week and posts a dated note in Teams with a link to every source. The marketing manager checks every figure against its source before using it to decide.